They Don’t Love It - Jack Harlow

Jack Harlow: The 180 surprise album drop from the First Class rapper

Jack Harlow, the hip-hop artist who had the biggest year of his career in 2022 with his hit song "First Class," has just dropped a surprise album out of nowhere. With no promotion, no record-breaking lead single, Harlow put the music first and let it speak for itself. The focus is back on the hip-hop that got him here and reminds us of where he came from.

The album, titled "Jacked," is a straight-forward rap and hip-hop project that lasts no longer than 30 minutes. The beats are some of the cleanest and slickest that you'll hear in a while. Yet, underneath the catchy hook, Harlow tackles topics that are unexpectedly deep. The result is a candid and honest album that showcases where he’s at in his career.

"They Don't Love It” bursts out the gates with soul and melody before going hard. It's a track that showcases Harlow's confidence and his ability to produce pop bangers and catchy beats in hip-hop. The soulful beat that he raps over is just pure joy, and it's impossible not to feel good listening to it.

The surprise drop of "Jacked" shows that Harlow is willing to take risks and do what he wants creatively. He's not afraid to put the music first and let it speak for itself. "They Don't Love It" is a testament to his talents and his ability to produce hip-hop that's both catchy and deep.